The global web content management (WCM) market is expected to witness strong growth owing to rapid digitization and high penetration of internet and mobile devices. Growing need for online data driven technologies to meet customer requirements can drive the market. Increasing demand for managing data growth effectively has encouraged the development of numerous advanced solutions, thereby positively influencing market growth.
Increasing trend of web-based marketing has increased the adoption of WCM. Constant developments in web technologies has also encouraged organizations to adopt these solutions and services. Advancements in digital platforms have increased the expectation of customers. This will, in turn, fuel the demand for WCM in organizations as it helps in boosting customer engagement. In addition, integration of novel technologies with the WCM system is expected to create several opportunities for the market in the years to come. Increasing focus of the companies to improve multi-channel user experience can also stimulate market growth. For instance, Magnolia, the Swiss content management solutions platform, launched Magnolia 6, the updated version of its CMS software. New features, such as intelligent contextual search, and automated tagging and faster content modeling functionalities, are included in this new version.
Furthermore, cloud-based WCM solutions allow companies to enhance their efficiency and customer relations. These solutions also provide better accessibility to digital assets and aid in improving workflow. This will, in turn, boost the demand for web content management that helps in creating and controlling the content for publishing. In addition, it reduces repetitive tasks by enabling automation, giving rise to better productivity.
However, execution of WCM with exiting systems is considered one of the key challenges in the market. In addition, data breaching and security issues are expected to limit the market growth in the coming years.
The small and medium-sized enterprises (SMEs) are expected to increase the adoption of WCM in the coming years on account of growing need for enhancing productivity. Adoption of cloud-based solutions is high among the SMEs as it offers several benefits, such as flexibility, scalability, and reduced operational costs. Need for smart content management, digital assets management (DAM), web analytics, and social media integration in SMEs is likely to increase product demand.
Media and entertainment is anticipated to lead the market in the coming years due to growing need for managing web content among publishers and broadcasters in order to provide better experience to the online audience. In addition, the WCM solutions provide several advantages, such as efficient content management and publishing. Development of interactive content services is also expected to boost the adoption of these solutions in the vertical.
North America holds the largest share in the market and is expected to lead in the coming years owing to high adoption of digital technology in the hospitality industry. The U.S. and Canada are significantly contributing to regional growth on account of increasing adoption of WCM in industries, such as retail and consumer goods, and media and entertainment. Asia Pacific is anticipated to create several opportunities for the market in the coming years. Rapid digitization, increasing adoption of mobile devices, and availability of high-speed internet are likely to drive the market in the region. Emerging countries, such as India and China, are expected to contribute significantly to regional market growth in the coming years.
Latin America is expected to witness notable growth on account of increasing adoption of WCM in online banking services across Brazil and Argentina.
Some of the leading companies operating in the web content management market are Acquia, Inc.; Rackspace Hosting Inc.; OpenText Corporation; Adobe Systems Incorporated; and Microsoft Corporation.
For instance, OOAC LLC launched ACVITS Enterprise Content Management System on Amazon's AWS Catalog in the Public, GovCloud and all AWS regions across the globe. It is developed with advanced-security features that offers protection to documents. The software also has the ability to collaborate all types of digital files from any device through an internet browser. In addition, it comprises predictive search functions and encryption features, and allows social media sharing.
Research Support Specialist, USA