The frozen food market in the U.S. is expected to grow in near future owing to increasing disposable income, changing lifestyle and time crunch for daily house chores such as cooking. Increasing women in corporate world, growing number of small families and single living people are the factors expected to drive the frozen food market in the U.S. over the forecast period. Frozen food products are easy to store, easy to carry and use. They do not require much preparation before consumption. Thus, the ease factor associated with frozen food product have led to increase in demand for frozen food products and are expected to boost the market for the frozen product in the foreseeable future.
Consumers are time-pressed and search for easy-to-cook alternates which has led to inclination towards frozen foods consumption. However, there is a growing demand for healthy and nutritious foods which can be prepared in minimal time. Frozen food serve the demand of consumer, thus, have led increased in consumer preference for frozen food in the U.S, and this trend is project to propel the market for frozen food products in the country.
Advancement in freezing technology had positive impact on the frozen food market. Foods can be store for longer period of time without losing their nutritional value. Furthermore, improvement in packaging, aesthetic and easy to store properties have increase consumer preference for frozen food product. Hence, the market for frozen food produce is expected to increase in near future.
In terms of product category, frozen ready to eat meal is expected hold major market share in the forecast period. Increasing consumption of frozen pizza, frozen pasta, frozen meat and poultry products in the region is expected to boost the market demand for frozen ready to eat meal in the projected period. Factors such as increasing spending power, competitive price offered by the frozen food vendors and convenience offered by the ready meal are expected to increase the market of frozen ready meal market in the forecast period. Among the various frozen food categories, frozen potato products and vegetable segment is expected to exhibit fastest growth over the forecast period. Market for frozen potato products is driven by the increasing popularity of western style of cooking, particularly at quick service restaurants such frozen potato products and French fries over the forecast period. Demand for fresh and healthy food products, to be bought and consumed on the same day, is declining. Thus, market for the frozen food produce is gaining momentum in the U.S. However, online distribution channel is expected to grow with highest grow rate in the projected period.
In terms of distribution channel, the market is segmented in online and offline channels. While offline channel continues to dominate the frozen food market, online channel continues to exhibit high growth rate. Hypermarkets and supermarkets store format continues dominate the space within the offline channel. On the other hand, online distribution channel is being leveraged as it enables price comparison, time effective food article search, and a wide variety of products in one go. Such factors have also added to the growing adoption of online channel, which in turn is expected to add to the growth of frozen food market over the forecast period.
The U.S. frozen food market is competitive in nature and has multiple active vendors. Given the prevailing competition, food produce manufacturers are focusing on providing hygienic, trans fat free product and gluten free product which have positive impact on market growth. Furthermore, manufacturers are focusing on innovative packaging to increase the shelf life of products which in turn may lead to increase in penetration of frozen food products in the country. Some of the vendors operating in the U.S. frozen food market are ConAgra Foods, Cargill Incorporated, McCain, Pinnacle Foods groups, and Bellisio Foods.
Research Support Specialist, USA