Global tissue paper market is expected to witness substantial growth over the forecast period on account of its multiple applications in the growing markets. The drivers of tissue paper industry for the forecast period are expected to be the changing lifestyle of consumers, rising healthcare expenditures, growing population and low penetration of substitutes for paper tissues. Furthermore, tissue paper industry is expected to dominate the market owing to the awareness amongst people for hygiene and cleanliness.
The production of tissue paper is done by a paper machine which is fitted to a single large steam heated drying cylinder with hot air hood on it. The raw material used is generally paper pulp, though, owing to the technological advancement and innovation in the manufacturing of tissue paper, paper pulp is now used in less quantity. The paper contains the high amount of northern bleached softwood kraft pulp and chemi-thermomechanical pulps which improve the water holding capacity making them further applicable for various purposes.
The tissue paper market is classified into three main types on the basis of the use of raw material for its production, into woodfree (or chemical), wood containing (or mechanical pulp) and recovered paper. The tissue paper market is further categorized into five types based on usage into, Bathroom Tissue, Paper Napkin, Paper Towel, Facial Tissue and, Specialty and Wrapping Tissue. The facial tissue paper is soft and absorbent making it suitable for facial use. Wrapping tissue paper is thin and translucent and generally used for wrapping or cushioning fragile items. The tissue paper market is also categorized into market segments into, at home (or consumer tissues) and away from home (or commercial tissues).
The at home tissue papers are used for domestic purposes and away from home tissue papers are used for commercial purposes such as in hospitality industry, medical industry and in institutions. The hospitality industry accounts for major share of commercial tissue paper market owing to the growing tourism industry which has the direct relation with the rising standards of hygiene. The increased awareness for personal hygiene has led the growth of consumer market for tissue papers and is anticipated to grow over the forecast period owing to the increasing occurrences of diseases across the globe.
The paper industry has a long reputation of being the reason for deforestation owing to which companies producing tissue paper are expected to take steps to minimize an impact of production on the environment. The recovered paper is anticipated to contribute over 45% of the total tissue paper production share. The energy consumption is expected to reduce eventually on account of reducing the consumption of fossil fuel. The awareness among people about conserving the environment has led to the controlled use of tissue paper. The companies are expected to invest in research and development projects to come with new ways to produce tissue paper, reducing the impact on the environment.
North America is expected to be the highest growing market for the forecast period owing to the high standard of living and majorly comprising of developed countries. U.S. is anticipated to be the highest consuming market of tissue paper on account of high literacy rate and per capita disposable income. The European market is expected to grow eventually owing to the increasing awareness for hygiene and personal care. The Latin American market is expected to witness sluggish growth owing to the weak purchasing power and a developing economy. Asia Pacific market is expected to grow substantially on account of the increasing literacy rate and consumer purchasing power. The Middle East & Africa market is expected to grow on a large scale owing to its location which bridges the gap between the eastern and western market. Furthermore, tourism is another reason for increasing use of tissue papers in this region.
The leading market producers for tissue paper are Georgia-Pacific LLC, Kimberly-Clark Corp., Svenska Cellulosa Aktiebolaget SCA (publ), and The Procter and Gamble Co. The other vendors mentioned in the report are Asia Pulp & Paper (subsidiary of SINAR MAS Group), Cascades Inc., Clearwater Paper Corp., Empresas CMPC, Corolex, Hengan International, Industrie Cartarie Tronchetti S.p.A. (ICT), Metsä Tissue, SOFIDEL, and WEPA.
Research Support Specialist, USA