The global sports software market size was valued at USD 3.87 billion in 2016 and is anticipated to witness substantial growth owing to the rising needs to manage international events, leagues, clubs smartly. Moreover, high investments in sports for the development of the infrastructure and the technological advancement to manage and organize the sports industry more efficiently is expected to be a key factor bolstering the growth of the market over the projected period.
North America sports software market revenue, by software, 2014 – 2024 (USD Billion)
Technological advancement by various companies in sports industry has made the process of managing and organizing the events across the globe easy, and in line with the developments made, sports technology contributes to reducing the errors and saving time for the directors and managers of various events. Additionally, the growth of the global games software market is likely to fuel the growth over the next few years.
The key drivers for the expansion of the sports software market are the advancement in the technology and the enormous demand for the technology, which makes the tasks easy and less time consuming for the better management of the events and activities. However, the major challenge for the development of the sports market includes the ability of computer systems or software to exchange and make use of information. Users are also facing issues with joining different subsystems to form one large system.
The relatively high cost of game software is expected to hamper the growth of the market. Nonetheless, as consumers are shifting from cable to digital media, games related technology has been witnessing an evolution.
Segmentation by Software
The sports software industry is driven by the factors such as a need to improve the competitive responsiveness. Cloud-based solutions dominated the global sports software market, and the trend is expected to continue on account of increasing scope of this technology to smartphones, computers, and televisions. Companies are adopting the SaaS-based technology. The rising demand for sports software is foreseeable to result in the segment dominating the global industry over the next few years.
Segmentation by End-User
• Sports Association
Clubs were the major end-user segment of the sports software industry in 2016 accounting for 30% of the market share. All year round management of players coupled with analysis regarding their performance is expected to result in making this segment as the largest end-user of the market.
Leagues are anticipated to witness growth on account of the emergence of various alliances such as the Indian Premier League and the National Football League. Syncing of apps with these events representing on-going matches as well as statistics of players is expected to provide a user-friendly experience. Also, usage of software for sports enables in ease of shuffling and fetching of data.
Segmentation by Region
• North America
• Asia Pacific
• Rest of the World (RoW)
North America and Europe together dominated the global market accounting for over 70% of the market share in 2016. High penetration of technology in the games industry has resulted in a high market share over the forecast period.
Sports software help companies in registration, scheduling, online ticket booking & sales of the ticket and to increase the team communication capabilities. It offers a variety of functions including club management, team registrations management, online registrations, team communication through emails, text, messaging, etc. It carries out forecast analyses and support to the private as well as the government organizations worldwide.
The global industry is consolidated owing to the presence of a limited number of companies with a regional presence in North America and Europe. Key players in the market include IBM, SAP, Vista Equity Partner, Blue Star Sport, Daktronics, EPICOR Software, and Synergy Sport Technology.
Research Support Specialist, USA