South Africa hair care Market is estimated to over the next couple of years owing to burgeoning applications and expansion of scope. Hair care remains one of the key product category which has interest from both men and women in the country. Consumers in South Africa are relatively more conscious about their demeanor and therefore have an inclination towards hair care products at large. The choice of hair care service by South African consumers tends to differ depending on their discretionary spending. A fact which also tends to highlight the fact that the market has presence of both upmarket and other hair care saloons.
Among the various product categories, shampoo and conditioners tend to dominate the market with their prevailing volume sales. Other categories such as hair colorants follow the above stated categories in terms of market share in overall hair care market. The trend is expected to continue over the forecast period as well.
Over the forecast period, it is expected that the market will witness the entry of many brands with solutions targeted at black hair care. An inclination towards natural offering natural hair care products remain eminent in the market, with private labels expected to strengthen their presence in the coming years. Among the various driving factors responsible for the growth of hair care market includes rise in personal awareness, rising demand for hair care products from middle class consumers, increasing awareness, and availability of hair care products. Hair cosmetics is an evolving field and the hair industry is continuously investing in gaining suitable resources to identify new components and hair procedures. The increasing inclination towards hair care products, the market presents considerable growth opportunity for hair care market. Commercial scenario of hair care products in India includes rolling out innovative hair care cosmetics for men and women.
In terms of distribution channel, the market is segmented as online channel and offline channel. Offline channel dominates the market in the country followed by the online channel. The online channel is expected to witness significant growth supported by the prevailing broadband penetration and smartphone penetration in the market. The prevailing penetration of broadband and smartphones coupled with increasing awareness of hair care products and growing adoption among consumers is expected to aid market growth over the coming years. Over the forecast period, a relative high growth is expected in the online channel with the various enabling platforms witnessing increased reach in the market.
In the offline channel, hair care market includes hypermarkets & supermarkets, department stores, and specialty stores. Hypermarkets & supermarkets tend to command a considerable share of the market within the offline channel. Among the other store formats, specialty stores format follows the hypermarkets & supermarkets format and is expected to gain more strength over the forecast period.
The South African hair care market is competitive with the presence of multiple brands where the competitors are expected to witness price competition over the coming years. Over the coming years, multiple product launches targeting the specific needs of consumers are expected, besides hair care brands leveraging the inclination of consumers towards natural products. L'Oréal is one of the leading companies with a wide portfolio including brands such as Garnier, Redken, and others. In addition to the existing products, which have strong presence in the market, the company is also benefiting from new and innovative launches tailored specifically to the consumers.
Research Support Specialist, USA