Global Probiotics market was valued at USD 32 Billion in 2015. Probiotics are live bacteria that are good for the digestive system of a human. These are naturally found in human body. Typical benefits of probiotics include the decrease in gastrointestinal discomfort, the enhancement of skin function, the decline in body pathogen, the strengthening of the immune system, the protection of DNA and maintaining of individual intestinal microbiota. Also, Probiotics helps in balancing the bacteria present in the vagina and stops the growth of harmful microorganisms. It also prevents the body from respiratory problems and constipations.
The market is driven by the growing popularity of probiotic-based foods and beverages among the customers. Poor diet, stress, and age are the reasons which are responsible for reduced resistance to infections and digestive ailments. Consumption of probiotics containing food helps in dipping these conditions. Probiotics food is significantly gaining the position as a preventive medicine, with globally raising healthcare cost performing like a major stimulant to the industry’s growing popularity. The minor glitch witnessed during the economic recession about the H1N1 virus acted as a catalyst to boost the growth of this segment.
The growing innovation in products containing probiotics is also likely to fuel the growth of the market. Currently, new products are being introduced in the market in the form of gums, biscuits, and chocolates. For an instance, Milsling launched a probiotic dark chocolate and is sold in many regions across the globe, during 2014. Also, products such as probiotic ice creams and probiotic gum products are gaining popularity as customers are willing to spend additional costs to enjoy benefits.
Cajole with the vast potential, serious research and development are in preparation to bring out new products in the market. Probiotics are increasingly targeted so as to provide relief in new streams such as allergy, colon cancer prevention, and inflammatory diseases, apart from the conventional benefits they provide in gastrointestinal problems.The growth of the industry is hampered due to lack of awareness among the consumers and standardization in the global market in the regions of APAC. Also, a lot of products are commercially available having similar properties creating misunderstanding about the product.
Key applications of the product include animal feed, food and beverage and dietary supplements. Food and beverage are segmented into meat and cereals, non-diary, dairy, dry foods, bakery and confectionary and beverage and the growth of each category in this segment are expected to boost the market in future.
Dietary supplements are anticipated to provide nutrients that may not be consumed in sufficient quantities. Supplements include minerals, fibers, amino acids and vitamins.In 2015, Human probiotic market dominated the industry. Increasing health issues and concerns such as diabetes and obesity along with improvement leading to product effectiveness assist the growth.
Animal feed market is anticipated to grow since the increase in meat consumption is a crucial factor which is contributing positively to probiotics demand. In 2015, the North America and the U.S. market size accounting for over 84%. Favorable regulations set by organizations such as Novel Food regulation and Scientific Committee on Animal Nutrition will aid in increasing the demand of Europe probiotics market. Germany and UK are the largest European industries.
APAC, driven by Japan and China is the largest industry for participants. While Japan is head in the probiotic ingredient consumption and countries such as India and China to see a tremendous growth in future. MEA comes under underdeveloped regions and will see development in the industry in future.
The global probiotic market is extremely competitive, and companies compete based on advancement in product and application, product segregation and health benefits of the product. The key player in the market includes Yakult, Danisco, NestlA, BioGaia, Probi, Danone, BioCareCopeHagen and Deerland. To grow, research and development play a crucial role in shaping the industry.
Research Support Specialist, USA