Global polyvinyl alcohol (PVA) film is expected to experience significant growth over the next six years owing to increasing application in packaging products and electronic equipments. PVA films are resistant solvent, oil and grease. PVA finds application in Packaging material owing to its adhesive and water soluble properties. Water soluble PVA is the derivative product of PVA films. Water soluble PVA films used to manufacture packaging products including detergent, pet waste, and agrochemical packaging. Detergent packaging is the major application segment of water soluble PVA films. Increasing detergent demand across the globe is expected to be the major factor driving the market over the forecast period. Growing agriculture demand in Asia Pacific is likely to create an opportunity for the market participants in this region. Shift in focus toward the use of small detergent packets is expected to drive the global PVA films market over the foreseeable periods. Increasing Consumer focus toward biodegradable products coupled with technological advancement in PET bottles is anticipated to have positive impact on global PVA films market over the next six years.
Polarizer PVA films are used to manufacture polarizer films which finds application in LCD and sunglasses. Growing electronics market is expected to complement the market growth over the forecast period. Polarizer PVA films market is relatively small compared to water soluble PVA films. Increasing price of vinyl acetate monomers, a raw material for PVA is expected to hamper the market growth over the foreseeable period. Increasing consumer awareness regarding biodegradable products is likely to complement the market growth over the next six years. LCD market is expected to experience significant growth which in turn likely to complement the polarizer PVA films market over the next six years. Electronics disposal have been posing threat to environment over the past few years. With the introduction of PVA films this problem is likely to offset, and the trend is expected to drive the market over the foreseeable period.
North America was the leading regional market in 2013, and the trend is expected to continue over the forecast period. Stringent government regulation is expected to be the major factor driving the market in North America. Detergent market is expected to experience considerable growth over the next six year, which in turn likely to drive PVA films demand in U.S. Europe is the second major PVA films market. Increasing environmental issues coupled with increasing biodegradable product’s awareness is anticipated to have positive impact on PVA films market in European region. Asia Pacific market is expected to grow at significant rate. China PVA films market is expected to be the major market in Asia Pacific on account of growing LCD market in this region. Growing detergent market in emerging economies such as India and China is likely to propel the PVA films market over the next six years. Growing agriculture sector in developing nations of Asia Pacific is likely to propel the market in this region. South Korea is the major polarized PVA films market and is expected to continue over the foreseeable period. LCD panel is the dominant application segment of polarizer PVA films market.
Global PVA films market is highly dominated by the top players, and the market is highly competitive in nature. Polarizer PVA films market is ruled by Kurray. Some key players operating in the global PVA films market include Nippon Gohsei, Sekisui Specialty Chemicals, Aicello Chemicals, Arrow Coated Products, Changzhou Water Soluble Co. Limited, Cortec Corporation, MonoSol LL and Jiangmen Proudly Water Soluble Plastic Company among others.
Research Support Specialist, USA