Growing geriatric population particularly in Europe and Japan is expected to bolster the global polyphenol market growth over the next five years. Increasing awareness of consumers towards health is anticipated to drive the polyphenol market growth over the forecast period. Growing demand for nutrients and vitamins content food is expected to witness a rapid growth in the near future. Polyphenols are generally found in green tea, cherries, grapes, apples and olives. These are used as antioxidants to prevent neurodegenerative diseases such as Parkinson’s and Alzheimer’s. They also augment vitamins performance and used to cure cancer and cardiovascular diseases. Polyphenols are segmented into non-flavoniods and flavonoids. Most commonly used polyphenols include resveratrol, gallic acid, tannins, epigallocatechin gallate and catechins. Polyphenols are majorly extracted from cocoa, grapes, apples, olives, pomegranate and cranberries. The product concentration and type are identified before extraction from substrate.
Climatic conditions, harvesting stage, raw material freshness and other factors related to environment such as soil characteristics are the main factors which influence the polyphenol content in the substrate. These fruits are chosen based on their freshness and dipped in hot water for polyphenols extraction. This extract is then passed through membrane filter to separate contaminants from polyphenols. The processed product is then treated with solvents or on adsorption column. Generally, addition of solvents is broadly used as compared to adsorption technique as it is costly and more time consuming. Ethanol is majorly used solvent in polyphenol extraction process. Finally the water and alcohol are removed from the extract to separate concentrate polyphenols. Collected polyphenol can be used as liquid or in the powder form through spray dryer process. The liquid form is used in functional beverages and powder form in dietary supplements. However, growing demand for other dietary supplements as polyphenol substitutes is expected to hinder the market growth over the next five years.
Grape seed polyphenols market was the largest product segment accounting for over 54% of the total volume in 2013. However, green tea is anticipated to be the fastest growing product segment in the market accounting for about 9% CAGR over the forecast period owing to large polyphenol content such as flavanols and catechins. These polyphenols helps to treat lifestyle diseases. Most of the green tea polyphenols are extracted in China and Japan and exported to developed countries. Olive and cocoa polyphenols are still in emerging stage and expected to penetrate the global market over the next five years due to their broad applications in food supplements such as chocolates, cereals and biscuits and also in beverages. These polyphenols are mainly utilized in developed countries such as France, Germany and Switzerland due to large production of olive and chocolate derived products.
Beverage application segment was the largest in polyphenol market accounting for over 44.5% of the total volume in 2013. Additionally, this is also anticipated to witness fastest growing segment accounting for over 9% CAGR over the next five years owing to increasing beverages consumption such as bottled juices, tea, and energy drinks in China, Japan and other developed nations. These beverages contain polyphenol which enhances nutritional content and helps to maintain good health.
Asia Pacific dominated the global polyphenol market accounting for over 40.6% of the total volume in 2013. It is also anticipated to be the fastest growing regional market accounting for over 9.1% CAGR over the next five years on account of growing concern towards healthy drinks in emerging countries such as India, China and Indonesia. Europe contributed to the second major polyphenol regional market and is expected to witness low growth over the forecast period owing to market maturation in the region.
Global polyphenol market is fairly consolidated due to top four market players contributed to over 70% of the total volume in 2013. Major market participants include Layn Natural Ingredients, Ajinomoto OmniChem Natural Specialties and Naturex.
Research Support Specialist, USA