The global organic personal care product market is expected to reach USD 27.08 billion by 2024. Increasing buyer awareness about personal health care is expected to support the market progress over the estimated period. This contributed to the increasing consumption of personal care organic products. Never the less, variation in raw material supply might pose a risk over the estimated period.
Standard of living along with mounting disposable income of the employed middle-class people in developing economies of Asia-Pacific such as China, Malaysia and India is probable to propel the development of this industry. Organic personal care products industry has showna wide increase in the usage of organic, natural, and ethical labels, which has a positive impact world wide. After creation of its impact in the food and beverages industry, the trend of manufacturing organic products has now entered the global personal care products market.
While offline channel continues to command a major share of the distribution aspect, online channel is fast catching up and is expected to grow over the forecast period.
Segmentation by product
• Hair care
• Oral care
Inclination to wards organic face creams, sunscreens, and body moisturisers among consumers is expected to positively affect the skincare segment during the forecast period. Changing customers outlook towards organic personal care products combined with rising customer awareness is expected to add to the growth of the market over the coming years.
Organic hair care products are substituting synthetic hair care products owing to their benefits over their synthetic counter parts. In the oral care segment, rising awareness about oral hygiene and benefits associated with organic products is expected to positively affect the market.
Segmentation by region
• North America
• Asia Pacific
• Southern and Central America
• Middle East and Africa
In terms of regions, North America dominates organic personal care products market with a relative high penetration rate, followed by Europe. On the other hand, Asia-Pacific is expected to witness significant gain over the forecast period. Increasing consumption of personal care products in emerging economies such as China and India in light of rising awareness and new product launches along with rising concerns towards aging, UV effects and hair fall will fuel organic personal care industry growth.
Organic personal care products market is marked by the presence of well-established active vendors. The market remains competitive with active vendors competing on the basis of quality and product differentiation. Some of the key industry players include Bare Escentuals, Burt’s Bee, Estee Lauder, The Body Shop, and Kiehl’s.
Research Support Specialist, USA