The global fruit powder market size was valued at USD 13.52 billion in 2017. It is anticipated to witness CAGR of 7.4% from 2017 to 2025. Fruit powders are readily used in functional drinks as a natural source of nutrients including minerals and vitamins. Furthermore, consumers are becoming more health conscious and are focusing on increasing their nutritional intake to prevent chronic disorders resulting from mineral and vitamin deficiency.
Global fruit powder market, by application, 2015 - 2025 (USD billion)
Research studies published over the past few years have stated that high intake of vitamin C lowers the risk of various chronic diseases including cancer, heart and eye disorder, and neurodegenerative conditions. The need to incorporate fruits as a rich source of nutrients along with their natural flavoring and coloring properties is expected to promote the usage of powder forms as a functional ingredient in near future.
Increasing popularity of preventive healthcare among consumers is expected to promote the fruit powder market in near future. Fruits are considered as a natural source of antioxidants, vitamins, minerals, and fibers. For instance, blueberries are rich in antioxidants and fibers which help in prevention of cancer and aging. Fruit mixes are gaining popularity among consumers as a result of their unique flavor. Rising demand for convenience food and ready-to-drink (RTD) products is expected to positively impact the market over the forecast period.
Rising demand from the confectionery sector is expected to propel the market expansion in the forthcoming years. Increasing health awareness among consumers is expected to drive demand for organic and low-calorie confectioneries. Organic confectionery products are increasingly gaining popularity among consumers around the world.
Thus, the manufacturers are compelled to use low calorie, natural, and organic ingredients including fruit extracts to cater to the needs of health-conscious consumers. For instance, Mother Earth offers Fruit Bites, available in three variants including apple, apple and mango, and apple and strawberry. Increasing popularity of confectionery as a snack alternative is expected to further propel the market growth.
Segmentation by Product
• Specialty Fruits
• Conventional Fruits
The conventional segment emerged dominant, accounting for 63.2% of global market share in 2017. It projected to continue holding a high share on account of easy availability at low prices. Specialty segment is expected to expand at the fastest CAGR of 8.1% by 2025.
Health benefits such as improved metabolism, immunity system, and gastrointestinal health are expected to promote demand for superfruits and other specialty fruits. Superfruits have gained popularity due to their anti-carcinogenic properties and health benefits. For instance, organic acai powder is rich in essential fatty acids, amino acids, dietary fiber, and antioxidants.
Organic products are increasingly gaining popularity among consumers which is expected to support growth of the market. Manufacturers are adopting fruit extracts in their product formulations to attract consumers. For instance, Honilac Baby Cereal is derived from banana. Fruit-based infant formulas have witnessed significant rise in demand over the past few years.
Segmentation by Application
• Food & Beverage
Food and beverage accounted for 44.1% of the fruit powder market share in 2017. Application in bakery products as flavoring and coloring agents is anticipated to propel this expansion. Increasing spending on R&D aimed at the fortification of natural ingredients for imparting texture along with improving color characteristics is expected to promote the scope of growth in near future. The beverage industry is positively contributing to the growth as a result of shifting consumer inclination towards authentic flavors such as strawberry, orange, and lemonade.
Nutraceutical is expected to witness the fastest CAGR of 8.6% from 2017 to 2025 accredited to rising health consciousness among consumers. This is also expected to increase visibility of drinks derived from prebiotics and antioxidant ingredients. For instance, products derived from pomegranate, acai, noni, acerola, blackcurrants, and blueberries are marketed especially for improving immunity.
Segmentation by Region
• North America
• Asia Pacific
• Central & South America
• Middle East & Africa
Europe emerged as the dominant regional segment in the fruit powder market, accounting for 28.5% of market share in 2017. Popularity of bakery products in countries including, Italy and France as a result of new product launches by Britannia is expected to increase consumption in fortification of finished baked goods.
North America is expected to remain one of the largest markets over the forecast period as a result of the presence of a large number of food processing companies in U.S. and Canada. Furthermore, rising spending by beverage manufacturers on new product launches and development of new flavors to attract more consumers is anticipated to bode well for regional market. For instance, companies like Tropicana and Coca Cola are launching new flavor variants including, orange and pomegranate.
The global fruit powder market is highly competitive with the presence of large number of Small and Medium Enterprises (SMEs) in developing countries including, China and India. Major manufacturers include, DMH Ingredients, Inc.; Foods and Inns Ltd.; FutureCeuticals; Kanegrade Ltd.; La Herbal; Paradise Fruits; and Baobab Foods.
Key manufacturers are increasing spending on the incrporation of functional ingredients such as polyphenols in the finished goods. For instance, Welch’s Global Ingredients Group launched a new product, FruitWorx Concord Grape Juice Powder with polyphenols, in July, 2015.
Over the past few years, the manufacturers are investing more on organic harvesting and sustainable farming. Fruit powder processing firms are actively adopting natural fruit processing methods to retain nutritional value. For instance, Nutradry’s organic banana powder is manufactured using organic banana puree using low-temperature drying process.
Research Support Specialist, USA