The global frozen pizza market is predicted to witness phenomenal growth in coming years due to rising consumption of fast food among consumers. Frozen pizza is half-baked pizza made from yeasted flatbread dough. It is topped with tomato sauce, cheese, vegetables, or meat, including chicken and ham. Half-baked food products can be stored at temperature below zero degree to enhance its shelf life. It is available in different flavors at retail stores from where consumers can purchase it as per their demand.
Rising consumption of packed and frozen food is anticipated to propel growth of market in coming years. Introduction of new toppings as per consumer demand can also boost sales. Rising demand for dairy free and gluten free food products among consumers, especially suffering from dairy and gluten intolerance, can drive the market in coming years. Busy lifestyle and growth of working population are likely to surge demand for convenient food products. Increasing number of retail chains and rising disposable income can spur market growth in coming years. Rising investments by manufacturing companies in promotional events to create awareness regarding new products can spur market growth.
However, presence of sodium and preservations in frozen pizza can prove harmful to consumer’s health, which is likely to hamper market expansion in coming years. In addition, availability of poor freezing facilities in rural and semi-urban areas can restrict market growth.
Increasing investment in R&D activities by manufacturing companies to develop advanced freezing technologies can have a positive impact on market growth. Rising number of fast food stores in developing countries can present growth opportunities for market players.
The market can be segmented on the basis of product type, size, and toppings. Based on product type, the market can be categorized into regular, premium, and gourmet frozen pizza. In terms of toppings, the market can be classified into thin crust, thick crust, and stuffed pizza. On the basis of size, the market can be divided into medium, small, and large.
North America is anticipated to remain dominant in coming years attributed to presence of major market players. High consumption of frozen pizzas in the United States due to rising demand for ready-to-cook food products can boost regional market growth. In addition, rising adoption of advanced preparation methods and launch of innovative production technologies can augment market growth in coming years. Numerous companies are likely to invest in R&D to add new toppings and improve taste of the product. For instance, Oprah Winfrey launched new frozen pizza range in collaboration with Kraft Heinz. The line includes uncured pepperoni, five cheese, supreme, and fire roasted veggie pizza.
Asia Pacific can witness substantial growth due to inclination of consumers towards fast food products and changing lifestyle. India is expected to hold a prominent share in the market owing to rising disposable income, growth of working population, and adoption of western lifestyle. In addition, growing cases of celiac disease can impel demand for gluten free food products, thereby positively influencing market expansion in the region. Launch of innovative products by local manufacturing companies can further drive the market. For instance, Dr Oetker launched two new sweet frozen pizzas. The chocolate dessert flavor has a chocolate crust topped with chocolate sauce along with white, dark, and milk chocolate chunks. The salted caramel flavor has a sweet dough base with a combination of white chocolate chips, milk, and chunks of salted caramel.
Europe is likely to emerge one of the promising regions in the market. Germany is predicted to register the highest market growth in the coming years owing to growth of working population. United Kingdom is likely to hold a prominent share in the market due to hectic lifestyle and increase in disposable income. In addition, emergence of new players can spur market growth in the coming years. For instance, Nomad Foods Ltd. acquired Green Isle Foods Limited to expand its presence in the market. The acquisition includes the San Marco brand and two manufacturing facilities, which can further lead to market expansion.
Some of the leading companies operating in the frozen pizza market are Conagra Brands, Inc.; Atkins Nutritionals, Inc.; McCain Foods Ltd.; Dr. Oetker GmbH, and Daiya Foods Inc.
Research Support Specialist, USA