France digital media market size was valued at USD 821.3 million in the year 2017 and is likely to grow over the forecast period owing to evolving multi-platform broadband infrastructure. Growing number of, both mobile and fixed data service is expected to be the key driving factor for the growing digital media market in France. Fierce competition among various players has diminished the price. For instance, cost of broadband bundles in France is available below Euro 30 or USD 36. Furthermore, France’s advertisement industry is Europe’s third largest digital ad spending market which will aid growth in this market.
France digital media market revenue split, by type, 2017 (% share)
Time spent on newspaper and magazines is forecast to decline. All major information and service providers are coming up with sophisticated and user-friendly apps for mobile. However, recent draft legislation in France, which limits the usage of mobile for the children age under 16 is expected to hamper the overall digital media since teenagers are the most active users on the internet. As per this legislation, teenagers below age 16 will have to seek permission form their parents to open account of social media, such as Facebook, Snapchat or Instagram.
Amongst the various social media brands, Facebook is the most popular platform and accounts for nearly 60%. You Tube is the second most popular brand referred for video content and accounts for nearly more than 40% followed by Twitter and Google Plus, accounting 15% and 10% respectively. In terms of device used to watch news, smartphones are taking the lead and has been increasing since 2013. Usage of computers is declining owing to penetration of portable devices such as mobile, I-pads, tablets, etc.
Segmentation by Type
In terms of product type, Videos segment lead the France digital media market owing to wide range of video streaming facilities, such as IPTV and SVoD. Book is the second most popular segment owing to increasing penetration of electronic books. Music is another growing market owing to increasing penetration of smartphones. Smart phones are easy to use and provide easy access to videos, e-books, music, and games in comparison to desktop. Percentage of android smart phone users in France is increasing and accounts for more than 70% at present.
Men between the ages of 25 - 34 is the most involved segment with online video surfing hence, driving the video segment over the foreseeable future. Total number of internet users in France in 2017 stood around 56 Million with 36 Million active social media users and 29 Million active mobile users. France being the important center for business, culture, and technology with swelling digitally savvy population, the digital media is anticipated to show promising growth over the foreseeable future.
Spending on media is taking a shift from traditional medial towards digital media. Digital media is growing at a rapid pace and is expected to account for more than 50% of all media spending over the coming years. This dynamic shift is making players to bring in new ideas and services in order to gain market share. Furthermore, rising disposable income coupled with healthy expansion of the economy in developing economies is further expected to uplift the demand for rise in digital media spending in France. Key players in this market include Amazon.com, Inc., Apple Inc., Deezer, Facebook Inc., Google Inc., Orange SA, Vivendi, SFR, Iliad, Bouygues Telecom, TPS, AB Group, TNT Sat, Canal+.
Research Support Specialist, USA