Frozen food market in Europe is expected to show slow growth in the foreseeable future owing to maturing market in developed European countries such as Germany and U.K. Increasing disposable income, growing demand for nutritious & healthy food products are the main factors driving the growth of frozen food market in the Europe over the forecast period. Furthermore, improving economic condition and increasing purchasing power of middle class consumer is expected to boost the demand for frozen food produce market in Europe in the near future.
Most of the European countries prefer domestically produce products. Thus, increasing government initiative and support to boost the domestic production of frozen food products such as meat and poultry product is expected to boost the market for frozen food in the near future. Moreover, changing lifestyle, increasing women population in corporate world and growing demand for vegan frozen food are the factors attributed with increase in demand of frozen food products over the forecast period.
Germany dominated the frozen food market in Europe with major market share. The major market share is attributed to hectic working schedule, changing consumer behaviour and taste, and growing working population. Furthermore, increasing presence of leading brand, and availability of quality products and service are other factors responsible for the major share of Germany in Europe frozen food market. Additionally, increasing penetration of retail service provider and presence of professional cooks and chefs are expected to boost the market of frozen food product market in Germany.
Nordic and Scandinavia countries are expected to exhibit faster growth in foreseeable future. Nordic and Scandinavia population is health conscious and preferred healthy and gluten free products. Increasing consumer preference for healthy and gluten free product is expected to provide lucrative opportunity for the growth of frozen food products in these countries. Moreover, time crunch for daily house chores such as cooking owing to busy working schedule of working women are the other factors responsible for the growth of frozen food products market in this countries. Increased in demand for proteins and organic food product have added to the growth of frozen fish product in these countries.
In terms of food category, frozen ready meal dominates the market with major market share. Demand for frozen pizza, pasta and frozen meat product is increasing in Europe owing to improving economic condition, increasing demand for proteins food and healthy food. Furthermore, increasing penetration of various variants of above listed product have increased consumer preference for frozen food product in Europe. However, market for frozen potato products is driven by the increasing popularity of western style of cooking, particularly at quick service restaurants such frozen potato products and French fries over the forecast period. Market for frozen red meat and poultry is also expected to increase in foreseeable future owing to the increasing government initiative and funding to boost the domestic production of these products.
Food retail sector of is moving towards modernisation which in turn have increased the sale for frozen food product in recent period. As the supermarket and hypermarket format is gaining momentum, Europe purchasing behaviour is changing. Demand for fresh and healthy food products, to be bought and consumed on the same day, is declining. Thus market for the frozen food produce is gaining momentum in Europe. However, online distribution channel is expected to showcase relative high growth rate in the projected period. Increasing penetration of companies such Walmart in European countries is expected to boost the online purchase of frozen food product over the forecast period. Online distribution channel provides more options, including lucrative price and food comparison capabilities. Thus, such factors are expected to boost the market of frozen food product through online distribution channel.
Some of the key players operating in Europe frozen food market are Nomad Foods, Dr. August Oetker, Nestlé, and McCain Foods. Some of the other vendors operating in Europe frozen food market are Bonduelle, Findus Group, Charal, FrosTA, Orogel Group and MASCATO.
Research Support Specialist, USA