Global car DVR market is likely to witness growth on account of increasing importance of on-board camera for gathering valid evidences against the culprits during road accidents. Car DVR is commonly known as dash cam or dashboard camera which is mounted or linked to an interior windscreen of cars for recording the road ahead as car is in motion. Increasing incidences of destruction of vehicles and car thefts on a global level is expected to promote the usage of DVR products for providing close watch during parking mode of action when the driver or owner is away from means of transport.
In 2012, the governing body of U.S. passed a bill for compulsory installation of black boxes in cars to record crucial data regarding air bag usage, seat belt buckling, vehicle speed, brake position and throttle position. This bill is anticipated to promote the usage of car DVR as a security system over the next eight years.
Car DVR industry is classified into single channel and dual channel products. Single channels are encompassed with the feature of recording the front view of the road through windshield. On the other hand, the dual channel systems have the capability of recording the accidents that happens in the room passenger through the rear window. The resolution of rear camera is restricted to two mega pixels whereas the resolution of front camera ranges from two mega pixels to five mega pixels. DVR market from dual channel systems has high growth prospective owing to increasing expenditure for the development of new products in the near future.
Owing to the absence of strong advertising campaigns, the North America is still in the emerging industry. Growing use of dash cams by police in the U.S. for patrolling activity is expected to promote the application of DVR systems over the forecast period. The Department of Justice's Office of Community Oriented Policing Services (COPS)implemented In-Car Camera Incentive Program’ which is intended for providing financial assistance to federal police and highway patrol agencies to install DVR systems. In addition, increasing awareness towards the usage of vehicle monitoring systems for commercial vehicles in emerging markets of China and India is expected to open new markets over the next eight years. However, high price and limited market awareness in aforementioned countries are expected to have a negative impact over the next eight years. Europe is expected to remain one of the most favourable market in light of regulatory support in key markets including Germany, Russia and UK for the implementation of security surveillance systems in automotive vehicles. Strong presence of automotive manufacturers in Brazil is expected to force DVR manufacturers to establish partnerships over the next eight years.
Industry is characterised by the large number of companies from countries including China, Japan and South Korea. Abundance access of electronics OEM along with efficient field engineering support at the domestic level is expected to force industry participants to establish their production units in vicinity. Car DVR manufacturers are trying to provide add-on features including GPS (Global Positioning Systems), Wi-Fi connectivity, accelerometers and ADAS (Advanced Driver Assistance Systems).As a result, the offering of value addition services is expected to remain a critical success factor for the industry participants over the next eight years.
Key manufacturers in the car DVR include Cobra Electronics Corporation, Pittasoft, GarminItronics, Fine Digital Inc., and Lukas (Qrontech Co., Ltd). Honeywell, ABEO Co. Ltd, and Panasonic. Moreover, local manufacturers sell DVR products which are priced lower than the those which are accessible by major manufacturers. These companies sell their products in North America through e-commerce portals including eBay and Amazon. Top manufacturers have incorporated SONY EXMOR sensors in dashcams to improve performance and upscale the consistency in low light. Increasing importance of e-commerce portals in emerging markets of China and India is expected to force car DVR manufacturers to launched their products in aforementioned web engines. Aforementioned trend is expected to increase the industry penetration of car DVR manufacturers over the next eight years.
Research Support Specialist, USA