The Brazil apparel market was valued at USD 31.44 billion in 2017. It is expected to witness substantial growth over the coming years owing to increasing spending power of consumers coupled with widening base of enthusiastic shoppers in the country. In addition, rising adoption of international fashionable wears among children and women is expected to drive the demand for apparel in the country.
Brazil apparel market revenue split, by type, 2017 (% share)
With improving economic performance of the country, people are projected to spend more on luxury items. Populace is more inclined towards spending on fashion influenced apparels. Changing consumer preferences towards latest fashions are poised to provide growth opportunities for market expansion over the forecast period.
Brazil’s young population (falling under the age of 29 years) accounted for more than 60.0% of the total population of the country. Growing number of young population in the country is anticipated to have more demand for clothing and fashionable accessories through 2025. Increasing consumer spending on clothing and fashionable accessories is supported by rising income of the population. Digitalization plays a crucial role in the development of the market as Brazilian people tend to use credit cards more frequently than in other countries.
Brazil’s strong clothing imports, high spending of people on apparel items, and shifting consumer preferences towards latest fashion are rendering Brazil a prominent destination for manufacturers and retailers of the apparel industry. Moreover, the status of Brazil being one of the top exporters of finest quality apparels and textile has worked in favour of the Brazil apparel market.
Segmentation by type, 2015 - 2025 (USD Million)
On the basis of type, the market is segmented into women, men, and children’s apparel. The market consists of fashionable wear, party wear, sportswear, children’s wear, beach wear, and other clothing. The women apparel segment contributed the highest revenue share in the apparel industry. Increasing fashion consciousness among females is likely to stoke the growth of the Brazil apparel market over the forecast period.
In 2017, the age group of 15-25 years accounted for more than 16.0% of the total population. In the same year, the female count in the same age group was around 16.7 million, while the female population falling under the age group of 25-54 years was 45.8 million. Changes in preference towards latest fashion among young population and rising female population are estimated to fuel the demand for fashion wear in Brazil.
Segmentation by Distribution Channel, 2017 (% Share)
On the basis of distribution channel, the Brazil apparel market has been bifurcated into online and offline distribution channel. Offline distribution channel held the largest share in the market owing to presence of a large number of retailers and shops in the country. Offline channel consists of hypermarkets, supermarkets, specialty stores, and departmental stores.
Online distribution channel is poised to exhibit a faster CAGR during the forecast period owing to increasing usage of internet and high penetration of smartphones in the region. Rapid technological advancements along with growing trend of digitalization are anticipated to promote online platforms in the market in Brazil.
Some of the prominent companies operating in the market are Nike; Adidas; Puma; WinCraft; and Tee spring, Inc. Companies are undergoing numerous mergers and acquisitions to expand company offerings. They are also focusing on increasing production capacity of their manufacturing plants. Brazil is considered as one of the most promising apparel industry owing to increasing fashion consciousness and diversified demographics. This scenario is projected to work in favour of vendors operating in the market and provide them with ample growth opportunities in the competitive environment.
Large players are pouring hefty funds into integration of company operations in untapped regions. Companies are focusing on selling their products through both online and offline modes in order to increase sales. Several players are expanding their presence across the country by opening more retail stores and distributing their products through offline modes. Manufacturers often clear out their old stocks by selling them to companies at discounted prices.
Research Support Specialist, USA