Asia Pacific movies and entertainment market size was estimated to account for a market value of USD 26.0 billion in 2017 and is expected to grow further over the forecast peirod. Growth of this market is attributed to the increasing spending power and demand for local movies from the consumers. High per capita income has led the increase in demand for movies. Moreover, the screening of the foreign flicks is expected to result in growth of the movies & entertainment industry in Asia Pacific in the future.
Asia Pacific movies & entertainment market revenue split, by type, 2017 (% share)
The increasing urbanization is aiding the modern infrastrucutre constructions which is further expected to result in industry growth. Changing lifestyle of the youth is leading the development of malls, multiplexes, theatres & entertainment infrastructure aiding the growth of this industry. Moreover, advancement in technologies have resulted in the growth of movies market. For instance, the Kung Fu Panda from China has gained popularity because of its graphics and animation precision technoiques. Thus, producers are more focus on providing advanced grahics to lure the customers. For instance, movies such as Gravity, Narnia and others provide customer with out of the box experience. The innovative experience coupled with latest technology is expected to drive the M&E market over the forecast period.
Increasing penetration of smart devices such as laptops, smart phones and tabs is fueling the online video streaming which is expected to drive the entertainment sector further. The increasing awareness of technology has led to the demand for online videos and music which is significantly contributing to the gowth of entertainment industry. Furthermore, the increasing investments in online websites which offer movies and videos on demand is fueling growth of movie industry. For instance, Netflix and Amazon Prime are the leading players in the entertainment industry which promote various movies online. The music industry is expected to witness growth over the forecast period owing to increase in investments from the private sector such as Relaince Jio, Bharti Airtel in direct music streaming services such as Jio Music, Wynk music and Ganna.
Segmentation by type
Movie is the dominating segment accounting for majority of market share in 2017 and is expected to grow at over the forecast period. This is attributed to the increasing disposable of population which will aid consumers to employ their income more on entertainment. Moreover, the innovative technology which helps consumer experience real life like movies is gaining popularity. Thus, advance graphics and 3D technology has provided healthy platform for this sector over the past few years. The increasing infrastructure development in town and cities if expected to result in the growth of Box Office revenue. Furthermore, the government initiatives are expected to drive the movies market in future. The government in various countries are not only promoting modern infrastructure, digitization but also foreign investment in media and entertainment sector. For instance, countries like Columbia and Netherlands has initiated their own scheme to attract foreign produces which will help them generate local employment and
presenting their nations culture on global scale.
Music sector is evolving at a significant space owing to increase in online video streaming. Government initiatives in the telecom sector has driven the growth of the music industry in the past few years. This is attributed to the private investments from the telecom giants as well as online platforms such as YouTube and others.
Segmentation by country
• Rest of Asia Pacific
China dominates the movie and entertainment market and accounted for around one-third of the market in 2017 and expected to grow constantly during the study period. This is attributed to the increasing spending power of the middle class, government initiatives and infrastructure development. China observed a lackluster box office performance in 2016 and is expected to become the world biggest box office market in terms of revenue over the forecast period. China is growing at a fast pace over the forecast period owing to the increase the cinema screens such as in 2016 China had 41,056 screens more than that of US. The further infrastructural development is expected to more than 1,00,000 screens by 2021. The increasing government initiatives of preference for local content over global content is promoting China movie industry growth. Other factors such as technological advancement, high penetration of smart devices with availability of high speed internet support the industry growth.
Movies & entertainment market in the Asia Pacific is highly competitive with countries such as China and Japan continuing to be the leading countries in the pack. Revenues generated through the sales of tickets are expected to be on growth trajectory over the forecast period, with vendors leveraging the online platform. Some of the key players active in the market include Sony, Toho, Fox Studios, and the likes.
Research Support Specialist, USA