The air purifier market is expected to witness substantial growth owing to increasing number of vehicles emitting harmful gases and rising multiple health problems in the population. Increasing cases of respiratory diseases due to rising pollution in metropolitan cities is a key driving factor in the market. Air purifier is a device that filters pollutants, such as allergens and ultra-fine particles, to provide fresh air. It is equipped with powerful and technologically advanced filters that efficiently remove contaminants from the air.
Growing awareness regarding health benefits of air purifiers is anticipated to propel market growth. Increasing cases of allergies related to pet dander, dust, pollen, and mold spores are also expected to impel demand for technologically advanced filters. In addition, increasing number of tobacco smokers are contributing to pollution, which can further give rise to respiratory diseases in consumers. This may, in turn, stimulate product demand in the coming years. Presence of volatile organic compounds in atmosphere can prompt manufacturing companies to manufacture advanced filters. Moreover, supportive government initiatives to control pollution and spread awareness among people to live a healthy life can further augment market growth.
High installation and maintenance cost is expected to hamper market growth. However, manufacturing companies are trying to lower the cost, which could, in turn create lucrative opportunities in the market. Growing adoption of product in residential and commercial sectors can also impel market growth in coming years.
The market can be segregated on the basis of filter type and end-user. Electrostatic precipitator, High efficiency particulate air (HEPA), activated carbon, and ion and ozone are the key filter types in the market. Prominent end users of air purifier include commercial, residential, and automotive.
Asia Pacific is a leading region in the market owing to rising air pollution in developing countries, such as India and China, which could be attributed to rapid industrialization. Increasing pollution level in metropolitan cities of India, such as Delhi, owing to increasing number of vehicles is anticipated to propel regional market growth. Rising health awareness regarding benefits of air purifier can impel product demand in the region. Introduction of new and advanced devices by local manufacturing companies can further impel market growth in the coming years. For instance, Xiaomi launched air purifier equipped with advanced technologies. The device is expected to offer voice assistance and touch screen for comfortable handling. It has the capability to eliminate multiple indoor pollutants while covering area of 105 square meters. In addition, the device has low power consumption and noise levels. It comes with three independent filtration layers that can remove contaminants, such as dust, allergens, carbon dioxide, and formaldehyde. Consumers can use mobile application and voice assistant to control the device.
North America is likely to emerge highly lucrative owing to presence of stringent environment regulations. In addition, increasing healthcare expenditure owing to rising cases of respiratory disorders, such as asthma and chronic obstructive pulmonary disease (COPD), can impel product demand in future. Rising vehicle sales and escalating carbon dioxide emissions can further stimulate market growth. Advanced filters efficiently reduce impact of these greenhouse gases on human beings, which could ultimately boost the product demand in coming years. Launch of new and innovative products by the local manufacturing companies to expand product portfolio is likely to gain traction among consumers. For instance, Honeywell launched Move Pure 2, a car air purifier offering two layer active carbon filter with advanced HEPA technology that eliminates VOC, bacteria, toxic gases, and odor. It can also provide real-time PM 2.5 pollution reading level inside the car. The device automatically switches on and off along with vehicle’s ignition and it has been made from flame retardant material. Consumers can easily install the purifier and replace its filter when required.
Some of the leading companies operating in the air purifier market are Honeywell, Philips, Eureka Forbes, Panasonic, and Mankastu Impex Private Limited.
Research Support Specialist, USA