France digital media market to reach USD 1.54 billion by the year 2025 and is likely to grow over the forecast period, driven primarily by growing number of, both mobile and fixed data service. Evolving multi-platform broadband infrastructure is driving the demand for digital media in in France market. This dynamic shift is making players to bring in new ideas and services in order to gain market share. Furthermore, rising disposable income coupled with healthy expansion of the economy is further expected to uplift the demand for rise in digital media spending in France
Total number of internet users in France in 2017 stood around 56 Million with 36 Million active social media users and 29 Million active mobile users. France being the important center for business, culture, and technology with swelling digitally savvy population, the digital media is anticipated to show promising growth over the foreseeable future. In terms of device used to watch news, smartphones are taking the lead and has been increasing since 2013. Usage of computers is declining owing to penetration of portable devices such as mobile, I-pads, tablets, etc.
All major information and service providers are coming up with sophisticated and user-friendly apps for mobile. However, recent draft legislation in France, which limits the usage of mobile for the children age under 16 is expected to hamper the overall digital media since teenagers are the most active users on the internet. Smart phones are easy to use and provide easy access to videos, e-books, music, and games in comparison to desktop. Percentage of android smart phone users in France is increasing and accounts for more than 70% at present.
France being the important center for business, culture, and technology with swelling digitally savvy population, the digital media is anticipated to show promising growth over the foreseeable future. Digital media is growing at a rapid pace and is expected to account for more than 50% of all media spending over the coming years. Spending on media is taking a shift from traditional media towards digital media. Key players in this market include Amazon.com, Inc., Apple Inc., Deezer, Facebook Inc., Google Inc., Orange SA, Vivendi, SFR, Iliad, Bouygues Telecom, TPS, AB Group, TNT Sat, Canal+.
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Hexa Research has segmented the France digital media market report based on type:
Segmentation by Type
Key players analyzed:
• Amazon.com, Inc.
• Apple Inc.
• Facebook, Inc.
• Google Inc.