Prebiotics are fibers simulated by certain type of favorable microorganisms such as bacteria or fungi. These fibers are helpful in extracting, transporting and retaining nutrients in the body and helps in extracting vital vitamins and minerals from the consumables. It is generally found in many natural foods such as onions, garlic, asparagus and others. Rapid increase in demand for dairy products and rising concerns for gut health are some of the factors propelling the growth in the market. Themicrobes are very much helpful in driving energy from the fibers. Prebiotics are generally helpful in increasing the numbers of bifidobacteria and lactic acid bacteria (LAB). LABs are helpful in providing several beneficial effects on the host, particularly in the process of digestion.
Rising concern about obesity coupled with growing trend of burning excess calories, sugar and fats from body to prevent obesity is anticipated to be the factors driving the prebiotics market over the forecast period. Increasing population base and growing awareness about prebiotics are some of the supporting factors of this market. However, in regions like Europe and U.S., the labeling of new ingredients, high involvement of sunk cost and strict norms of government are set backs of the global prebiotics market.
On the basis of ingredient insight, the global prebiotics market is segmented into fructo-oligosaccharide (FOS), insulin, galacto-oligosaccharides (GOS), mannan-oligosaccharide (MOS) and others. Insulin market is the most dominant ingredient in prebiotics market, owing to the rising consumption of processed foods resulting multiple benefits in health. Insulin is helpful to maintain the blood glucose level in one’s body and therefore widely used by diabetic patients. FOS is also anticipated to witness lucrative growth over the forecast period owing to its ability to resolve digestive issues by promoting the growth of healthy bacteria in one’s body. GOS is helpful in absorption of calcium, enhancement of internal defense system and prevent colon cancer and therefore also likely to witness significant growth over the forecast period.
The market is classified into three major segments on the basis of application, namely, food and beverages, dietary supplements and animal feed. Food and beverages was the largest segment in the entire prebiotics market, in 2013. Owing to its increasing popularity of prebiotics, especially in dairy product market has provided significant chance to capture almost 65% of entire prebiotic market. The prime reason of occurrence of obesity in one’s body is high consumption of sugar, carbohydrate and fats which can increase the risk for chronic diseases like type II diabetes, hypertension and adverse lipid concentrations. Induction of good bacteria can be helpful to multiply its effect and increase its efficacy. The prebiotics used in animal feeds are helpful in improving metabolism and overall health of animals.
The global prebiotic market is segmented into North America, Europe, Asia Pacific and RoW. In 2012, Europe was the most dominant market in prebiotics, owing to rising aware among people and increasing need to enhance digestive system in the body. The market in this region is expected to show lucrative growth over the forecast period owing to the increasing usage in daily food as it contain fiber and multi functionality in health. The continuous innovation in technology and rising concern of gut health are the main factors expected to drive the European market in coming five years. Usage of prebiotics in dairy products and infant products has launched many products in the market in recent years.
Some of the key players of prebiotics market are Warcoing SA, Beghin Meiji, GTC Nutrition, Cargill Inc., Beneo-Orafti SA, Cosucra Groupe, Sensus and Royal Cosun. These companies contribute a major share of entire revenue of prebiotics market. The market is highly consolidated and competitive in nature and therefore the firms are adopting many strategies to survive in the market.
Research Support Specialist, USA