Animal feed organic trace minerals market is expected to witness growth due to higher bioavailability in comparison to inorganic trace minerals. Market revenue could be in excess of USD 600 million by 2020 due to its benefits in enhancing animal health and productivity. Animal, as a protein source is anticipated to drive market for animal meat around the world, which in turn will increase the demand for organic trace mineral market. Strict rules & regulation imposed by FDA and REACH have been a major restraint for the market. High R&D cost associated with developing organic minerals in comparison to their inorganic counterparts is also expected to hamper market growth. These factors are expected to reduce animal feed organic trace minerals demand.
Product segments included in report are zinc, manganese, copper, iron and other segments which include chromium, cobalt and selenium. In 2012, Zinc dominated the market, with revenue expected at over $180 million. Zinc would witness highest growth in terms of revenue at a CAGR of over 5.5% from 2014 to 2020. Zinc plays critical role in maintaining immunity and health of animal, as the amount of zinc generally available in majority of animal feed is insufficient to overcome the nutritional requirement of most animals.
Iron is an important organic mineral which improves metabolism and digestive health of animals, being a primary oxygen carrier in animal body. With a better state of health, the lactation period of cattle increases, resulting in higher productivity of farm cattle. Iron followed zinc in terms of revenue accounting for over 15% of market in 2012. The deficiency of iron results in poultry animals losing productivity due to their poor health and resulted in huge losses for farm owners. Other traced minerals added to animal feed include copper and manganese which play a major role in improving immunity of animals and help them fight against infections. The growing outbreaks of animal diseases are expected to keep the demand high in developing and developed economies.
North America was the largest organic trace market accounting for over 35% of global market revenue in 2012. There is high demand of organic trace minerals in the region due to strict environmental laws by government and growing concern among people regarding the diseases which can be transmitted from animals to human. Being a large consumer of animal meat, the region has governing bodies and groups of NGO’s which are working to keep a track on animal living conditions in poultry farms, slaughter houses and dairy farms. In 2012, Europe’s organic trace market valued at over $134 million. It is the largest meat producer after China with further growth in consumption over the forecast period mainly in Eastern Europe. With high disposable income, demand for high quality meat products has increases in region resulting in farm owners using high volumes of organic trace minerals in feed.
Asia Pacific was a comparatively small market with respect to Europe and North America. However, Asia Pacific is expected to see high growth over the forecast period because of increasing meat production and consumption in China. In 2012, the meat production in China was above 83,000 kilo tons, which was about 24.5% of world production. Increase in production capacity of China is expected to increase demand for organic trace minerals market in near future
Research Support Specialist, USA