The research methodology involves data assimilation through both primary and secondary source, besides leveraging our in-house database. The data thus collected goes through various checks and analysis to arrive at the final quantitative output. Post this stage, it is subject to a series of cross checks where we verify the final result with industry experts and participants, which typically includes industry players/representatives across the value chain ranging from OEMs to high-scale distributors and retailers. The steps involved in the process of research are as follows:
Define: This stage includes
Design: This stage includes
Validate: This stage includes
Develop: This stage includes
Deliver:This stage includes
Market research approaches
We use a mix of top-down and bottom-up approach to estimate and project the growth of the market over a define forecast period. We utilize these methods to understand the historical movement of the market which helps us in analyzing the future growth trends.
With the top-down approach, we breakdown the global industry into different components where the overview of the market is formulated. Each segment is further analyzed and broken down into sub-segments. These components are then analyzed to understand the impact of their movement on the global market.
In the bottom-up approach, individual components that are part of the global market are pieced together and summed up to arrive at a total. The bottom-up approach is used to formulate the sizing of the global market.
Our data is triangulated by referring to various secondary sources and cross-validating it against our findings through primary research. The primary interviews and surveys derive directions from extensive secondary research. Secondary research is a continuous process and is conducted at each level along the value chain.