Mobile Application Market - Estimated To Achieve Around USD 75 Billion By 2017

October 7, 2015

The mobile application market is expanding fast. This is on account of escalating smartphones and their users. Augmentation in the number of mobile data clients is yet another component said to propel the sales of the market in the years ahead. The market is projected to attain a value of about 75 billion by 2017. The aforementioned figure refers to the market income. Other vital factors which steer the revenue of the market include boosting promotion and marketing of mobiles, and mounting demand for videogames.

Networking advancements, and reduced cost for data utilization also propel the sales of the mobile application market. On the other hand, shortage of effective businesses and their applications would slow down the pace of the market. The global market can be fragmented in view of three categories. These are application stores, mobile applications, and geographical regions. The segment of application stores can be bifurcated further on the basis of on-deck and off-deck.

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On-deck application stores comprise apple app stores, androids, blackberries, Samsungs, nokia OVI stores, palm apps, and Microsoft windows marketplace. Off-deck stores encompass handmarks, getjars, and pocketjars. The mobile applications segment can be trifurcated in view of mobile applications marketing, client engagement study, and mobile applications group. The mobile applications group segment is divided further on the strength of tourism, books, trades, fundings, routing, lifestyle, entertainment, etc.

The geographical regions mobile application market includes four areas. These are Europe, rest of the world, Asia Pacific, and North America. Asia Pacific has displayed fast expansion in the years gone by. Both Europe and North America account for infiltrated regions of mobile applications. Conflict amidst delivery service personnel is anticipated to drive the demand for most of the market regions. The worldwide market has seen about 6.5 billion downloads in 2009.

These downloads would rise in number in the years ahead. It would be on account of rising smartphone users, accentuated demand for video games, and innovations in smartphones. Some of the major players investing in the mobile application market include Facebook, Whatsapp, WeChat, and Hike. The market is steered ahead by profound contention considering the huge number of global and regional participants.

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