Mattress Market To Grow Based On Enhanced Consumer Confidence And Technology Infusion

June 3, 2016

Mattresses are huge pads used as bed or part of a bed. They contain layers of padding made up of cloth. The cloth consists of foam rubber, straw, cotton or a framework with metal springs.

Growing consumer confidence, population, and disposable incomes are the key drivers of the worldwide mattress market. The market has experienced substantial change over the past few years. This can be ascribed to changing demographics of mattress consumers. Rising need to feel energetic and young among the aging population is stimulating demand. Accessibility to new, low-cost raw materials is changing market dynamics. Improved production processes have boosted profit margins of manufacturers, spurring industry growth.

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However, high costs of mattresses deter the price conscious customers. In spite of novel manufacturing processes and economies of scale, mattresses are still expensive in certain markets. This poses a key challenge to growth. Main problems that could arise in a mattress are staining, sagging and mildew. These may be avoided by keeping it dry and using a mattress protector.

The global mattress market is categorized based on types of mattress and regions. Types include specialty and non specialty mattresses. Specialty mattresses are further split into water beds, air beds and viscoelastics foam mattress. Rising demand for specialty beds is contributing to expansion in the global market

Recent technological developments in the manufacture of water beds positively affect market growth. Air beds provide the option of changing the firmness of the sleep surface using a switch. This flexibility is fueling their adoption.

Region wise, the global market is segmented into North America, Asia Pacific, Europe, and Rest of the World. North America has been the leading region in terms of consumption and production. However, emerging economies such as India and China are growing at a fast pace, offering stiff competition.

Prominent players operating in global mattress market encompass Kingsdown Inc., Reylon Limited, Simmons Bedding Company, and Serta International. Efficient operations along with effective marketing ensure profitability of individual firms. Large manufacturers benefit from economies of scale in distribution, production and marketing. Smaller operators, on the other hand, provide better customer service and new technologies by concentrating on regional markets.

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