The global baby bath products market is expected to reach USD 1.97 billion by 2025. The rising demand for natural and organic products and the increasing penetration in key growth countries such as China and India are expected to have a positive impact on the market over the forecast period of 2015 to 2025.
Rising literacy rate and the growing population of working women in countries such as India and China are adding to the growth of the market. The demand for premium products is also apparent in countries such as the UK, Japan, and South Korea where first-time mothers are usually over the age of 30 years and are employed which tends to increase the purchasing power of parents.
Over the past few years, the millennial parents on a global level have been very conscious, while choosing the baby care products. As babies’ skin is oily, parents usually prefer non-greasy, mild, soft products. When selecting baby care products, the parents look for a trusted product which is dermatologically tested, alcohol and allergen free.
Shampoo & conditioner segment is expected to grow at a CAGR of more than 6.0% from 2017 to 2025. Demand for chemical-free and multi-functional shampoo & conditioners is expected to increase over the forecast period.
Sales through the online channel are expected to be the fastest from 2017 to 2025. This distribution channel accounted for more than 25.0% of the sales in 2017. The online channel has benefited companies by expanding their reach and visibility among consumers. Chicco, one of the leading baby care products company, sells its products majorly through the online channel.
Europe accounted for more than 35.0% of the market in 2017. The region is expected to witness the demand for natural and chemical-free baby products in the coming years. The increasing demand for quality infant care products from the working-class parents in Germany, UK, and France is expected to remain one of the key factors affecting the demand over the coming years.
Asia Pacific is expected to witness the fastest growth at a CAGR of 6.5% from 2017 to 2025. The growth is attributed to the rising awareness towards baby care products in countries such as China and India. In the coming years, new product launches by companies are expected to remain a key trend over the forecast period.
In January 2018, Pigeon India launched a new set of skincare products under SAKURA range, which contains sakura extract. The product range includes SAKURA Baby Wash, SAKURA Baby Milky Lotion, and SAKURA Baby Oil.
In the coming years, companies are expected to focus on expanding their presence in growth economies such as China and India, where the demand is expected to increase. Abolishment of the one-child policy in China will also have a favorable impact on the demand over the coming years. Companies are expected to launch organic and natural products in the coming years.
Companies such as Earth Mama and The Himalaya Drug Company already have natural and organic product offerings. In India, domestic brands such as Dabur and Patanjali have also ventured into the natural trend by launching products containing natural ingredients. For instance, Patanjali marks its presence in the market through its Patanjali Shishu Care brand.
Some of the key vendors include Johnson & Johnson, Beiersdorf, Unilever, Beiersdorf, and Burt's Bees.
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Hexa Research has segmented the global baby bath products market report based on product type, distribution channel and region:-
Segmentation by product type
• Soap & Baby wash
• Shampoo & Conditioner
Segmentation by distribution channel
Segmentation by region
• North America
• Asia Pacific
• Rest of the World
Key players analyzed
• Johnson & Johnson
• California Baby
• The Himalaya Drug company
• Seventh Generation, Inc.
• Burt's Bees
• Earth Mama Organics
• Patanjali Ayurved