The cold pressed juice market is anticipated to witness significant growth in the coming years attributed to growing health awareness among consumers. Cold pressed juices are prepared by masticating or pressing fruits and vegetables to extract juice. Such beverages are safe and healthy due to presence of all essential nutrients, such as vitamins, minerals, and antioxidants. Once the juice is prepared, it is collected and sealed in bottles. These bottles are then placed inside a huge chamber, where high pressure is applied to these bottles to destroy pathogens.
Growing awareness among consumers regarding health benefits of consuming different types of juices is anticipated to propel market growth in coming years. Increasing use of hydraulic press technique to extract juice from fruits and vegetables without additional heat or oxygen can augment the product demand. This technique allows manufacturing companies to retain essential nutrients in juice extracted from fruits and vegetables. Rising demand for caffeine-free and calorie-free beverages among consumers is likely to drive the market. Growing demand for green beverages among health conscious consumers is likely to prompt manufacturing companies to use natural ingredients while preparing juices. Companies are expected to use cucumber, coconut water, and leafy greens to meet consumer demand. Introduction of smooth green mixes using mint, pineapple, and cucumber can boost product sales in coming years.
Use of high pressure processing (HPP) and organic flavors is likely to increase the cost of cold pressed juices. This may, in turn, hamper market growth in coming years. However, rising per capita income in developing economies and shifting consumer preference for organic products can create lucrative opportunities for the market.
The market can be segmented on the basis of type, nature, and distribution channel. Based on type, the market can be categorized into vegetables, fruits, and mixed. On the basis of nature, the market can be classified into conventional and organic. In terms of distribution channel, the market can be divided into retailers, grocery, hypermarket, e-commerce retailers, and departmental stores.
Asia Pacific is expected to hold the largest market share in coming years owing to changing consumer preference and rising population. Developing countries, such as India, China, and Japan, are expected to contribute significantly to regional market growth. Increasing investment by major market players is likely to present potential growth opportunities for the regional market. Launch of new products by local start-ups can also propel regional market growth. For instance, RAW Pressery launched almond milk in three different variants, including coffee, cacao, and turmeric. The beverage is 100 percent vegan and lactose-free as it is obtained from almonds that are sourced directly from farms. In addition, it doesn’t contain chemicals, preservatives, and sugar.
North America is likely to witness significant growth in coming years due to rising cases of obesity and diabetes. Growing awareness among consumers regarding health benefits of sugar-free and organic juices can impel regional market growth. Growth of the nutrition and health sector is likely to prompt local manufacturing companies to launch organic beverages in different flavors. For instance, 7 Eleven added three new flavors to its product portfolio. All the flavors, including pomegranate, melon, and blackberry are 100 percent single-juice varieties. Similarly, Honeydrop Beverages in collaboration with Evo Hemp launched a new line of lemonades. These lemonades will be available in three different flavors, including revive (Matcha), rehab (Turmeric), and relax (Lemon).
Europe is predicted to bode well in coming years attributed to growing adoption of healthy lifestyle among consumers. Shifting preference for organic beverages over carbonated drinks can fuel regional market growth. Launch of innovative products by local manufacturing companies is likely to gain traction among consumers. For instance, Tesco launched waste not cold pressed juices made from wonky vegetables and fruits. These beverages will be available in different flavors, such as orange, apple, beetroot, watermelon, cucumber, and mint. The company is likely to save tonnes of surplus or waste fruits and vegetables.
Some of the leading companies operating in the cold pressed juice market are Pressed Juicery, Suja Life, Evolution Fresh, Juice Generation, and Organic Press Juices.
Research Support Specialist, USA